Thursday, June 30, 2005
A business plan with a magnetic personality
By Owen Thomas
Joe and Sandra Deeds, who had been slugging away for years selling Magnamagic paint, were perfectly situated to capitalize on the opportunity. Sales limped along at about $15,000 a year until the couple bought search ads on Google for the term "magnetic paint." A producer from ABC's Extreme Makeover: Home Edition found the site and featured the paint on the show. That, in turn, led to a licensing deal with Rust-Oleum
Joe and Sandra Deeds, who had been slugging away for years selling Magnamagic paint, were perfectly situated to capitalize on the opportunity. Sales limped along at about $15,000 a year until the couple bought search ads on Google for the term "magnetic paint." A producer from ABC's Extreme Makeover: Home Edition found the site and featured the paint on the show. That, in turn, led to a licensing deal with Rust-Oleum
